One of the vital dimensions of Product Management is the skill of networking and the ability to connect with different people. This includes people outside your department and company. A strong network of contacts can often help in getting the next job, increase your visibility in the industry or give a boost when you are among the dozens of candidates vying for the coveted Google or Amazon product manager role. And no, the network cables shown here are not going to help you in that effort.
So how do you expand your network of online contacts? Well, there are three sites where you must have a well-developed profile:
This is your most important professional network and you must have a complete profile here. Start inviting everyone in your firm who you interact with to connect on LinkedIn. As a rule of thumb, after every month on the job, you should have at least 5 new contacts here. Additionally, if you meet other product managers, or interact with them on social media, they should be invited too. However, a premium account is not necessary.
This is the place where you invite people whom you meet socially and regularly in the workplace. They need not be peers or bosses, but perhaps someone you share a lunch with. As always, don’t post anything you would not want your parents to read.
Start following people who have similar professional interests such as product management, product design, UX and top people from the industry. If required, keep 2 twitter accounts, one for professional reasons and the other for personal interests. However, it is not recommended to link Twitter and LinkedIn accounts.
Additionally, you should:
4. Express online opinions
If you have opinions on product management or about your industry, you must share it with bloggers. For example, someone actively in promoting social media for PMs must be aware that the Desi PM is writing about it, and should post a comment here.
It is strongly recommended that you post it in your own name, unless it is controversial and you would rather do it under an alias. In any case, you must track these forums and share your opinions.
5. Join internal networks within the firm
If you work for a large firm, there will be tools such as IM, SalesForce Chatter, Jive and others in use. You must create a strong presence there. However, the downside is that their usage is totally predicated on the presence of senior management, and the culture of the firm.
Today, almost every recruiter does a Google search or views LinkedIn on potential candidates before processing a résumé. So you can actually consider your online presence and your networks as extending your résumé, irrespective of whether you are searching for a job or not.
In the resources section, I am adding links to real world events such as Unpluggd, IPMA meetings and TIE meetings that can be good source of contacts too.