What is it About?
This is a short e-book by Pragmatic Marketing about the strategic value of a good product management team to any technology organization.
Who should read it?
It is a good read for PMs who are not sure of the tasks they handle in their company. It offers compelling arguments for the strategic nature of product management activities. It also clearly distinguishes the roles of sales, marketing, finance and product management in the technology organization. It should be circulated among the senior management staff in offshore R&D centers to make them comfortable with the role of product managers.
- Product Managers understand and try to fulfill market needs, not customer, engineering, finance or sales needs
- The Product Management team has a variety of tasks, and product marketing, product line managers and technical product managers can co-exist within the same team, working on different aspects of the product portfolio
- Product Management is a strategic role, and PMs should not report to engineering or other functions, but directly to the CEO
What is Missing?
The e-book does not discuss the software engineering process, and the role of product owners. Agile is relegated to the task list of the technical product manager. It offers little insights into how an offshore product management role could be structured or how someone should work in that role. Finally, there is little information on how to train product managers on the flawless execution of their various tasks.
Relevance for Indian Product Managers
This is an excellent e-book to share with the organization, if you are new to the function, or if the role of product managers was introduced recently. It also evangelizes the value of product management, so getting stakeholder buy-in should be easier once they read it. Finally, if you are in offshore product management (enterprise or consumer) you can expect only the role of technical product manager to be relevant to your work.
Read the e-book, share it with everyone whom you are trying to influence, and learn from the examples given in it. Attend the training that they organize, if it happens in India.