1. Work more closely with large accounts
Sitting in India and working with overseas clients, there are a lot of buffers such as service delivery, account management, sales leadership and program management that are involved in day-to-day client engagement. This makes it difficult for an offshore enterprise product manager to get on an exclusive call with the client, and almost impossible to get face time with the client. The way out is to create more surveys, feedback forms, presentations and reports to engage the client while other teams also sit in on the call.
2. More interactions with sales teams
Same challenge goes in the efforts to find the pain points of the sales teams, the way they approach the client and the quality of interaction that occurs between them. It is an offshore PM’s responsibility to connect with the sales and technical sales teams every month and make sure that they are up to speed about the product and the roadmap. Even in an Indian market PM role, it is easy to get caught up in product design and development and forget about the post-release sales efforts.
3. Work in an Indian market product management role
Based on conversations with peers, and tracking general hiring trends, I have a strong feeling that the PM roles in R&D centers in India are stagnating or declining in value to the US organization. Consequently, the quality of work on offer, and the type of people they hire will be one-dimensional. One of my personal resolutions is to find the rare software firm focused on the Indian market and support its product management initiatives. With the rise of SAAS, these firms should have an interesting journey.
4. Read more books, research
Software engineering and creating and managing technology products are very innovative areas and there is constant research going on around the world on these topics. I plan to read many more books, periodicals and research publications on these to keep abreast of the latest trends in my profession. One book that I intend to read and review soon is Execution: The Discipline of Getting Things Done. It is a nice book that talks about strategy in successful firms.
5. Blog more
I started this blog in Dec 2012, after a lot of procrastination. This year I plan to blog on PM trainings, reviews and other observations several times a week.
Happy New Year to All!