Product Management Merry Go Round!

Musical ChairsSeveral years ago, when engineering hiring in dot-coms was peaking, you could see the same resumes making the rounds in top firms (Microsoft, Google, Ebay, Amazon and others) in India’s Silicon Valley.

Some years back, there was a great article in Forbes India that mentioned how the Top Honchos of Tech. MNCs in India keep rotating between the same firms, which led to limited value addition to these firms.

Now it seems product managers resumes are making the rounds in the same way. Many recruiters with such firms are pinging folks on LinkedIn with product manager designations, to fill vacancies in their organizations.

Here’s a true story of what happened with me.

A few months ago, I got a mail from a recruiter at a well-funded startup, offering a product management role. The profile was interesting, with a mix of product design and analytics for a cloud based offering, but it was an entry-level role so I replied back declining the offer to interview with them.

The next day, I got another email, which had the email ids of about 20 product managers from Amazon, Myntra, Ebay, Infoedge, Intuit, Microsoft, Walmart Labs, Flipkart etc. (My guess is that the recruiter wanted to bcc all of us, but messed up).

It said that the recruiter was happy to have made contact with us, and wanted us to refer folks from our companies if we were not directly interested in working in that product management role. Being curious, I looked at the profile for these folks copied on the mail with me. It became clear that most of these folks had:

1) B. Tech. or MBA from a Top College (IIT/NIT/ISB/IIM)

2) Worked in at least 2-3 different product management roles before their current one

3) Rotated between an MNC and a startup in their career, or between different MNCs

4) done at least one stint in a client facing role (marketing/sales/business development) or worked in the US

My guess is that many offshore MNC with a product manager opening will ping these same folks for the PM role (unless internal candidates are available). This may also indicate why many folks are unable to get a PM role in India, if they have not done it before. Finally, my guess is that these firms are also compensating PMs at similar levels which makes hiring easier.

The merits of this hiring strategy are debatable, but let’s leave that for another post.

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