Category Archives: Recruitment

Product Manager Or Business Analyst

[In a previous post, I had mentioned the overlap between the role of a product manager and a business analyst]

Here’s a scenario, you have several years of engineering experience under your belt. You have also managed to get a part-time MBA during your career. And now your organization has moved you from engineering/dev-ops/tech. support to product management. Here is another scenario, you have been working as a business analyst in an IT services firm, and have worked for a few product development clients. And now a client in that domain has offered you a product management role.

Is it time to celebrate this awesome product management opportunity?

Well…read further. The following job features may indicate that you end up working as a business analyst.

Reporting to Another Product Manager

No brainer, if your reporting is not to senior management, in India or overseas, then only a part of the product management function is delegated to you. This aspect brings the role closer to a functional business analyst role.

Limited/No Engagement with Product Marketing

If your only engagement with product marketing is at an all-hands meeting or a town hall, then you are not engaged in any outbound product management activities. This also tilts your role towards business analysis rather than strategic product management.

No Involvement in 2-3 of the 4 P’s of Marketing

You can figure out if this is relevant to your role, and whether you are able to work on these as a product manager or a business analyst.

Engineering is your Primary (or Only) Stakeholder

If you are working as a product owner, with limited product management tasks, then that is fine. You have a well-defined role which fits into the product management hierarchy, in today’s agile world. But if you are called a product manager, and your reporting is to a Director of Engineering, and your primary stakeholders are the engineering team, then you might be working as a functional business analyst.

Your Main Work Output is a Functional Specifications Document

This is typically true in e-commerce firms or start-ups. Most product managers in such firms are actually working as business analysts, creating functional specifications, providing reports on product usability and usage. And product decisions are usually made by the senior management of these firms. Business analysts handle such activities in most enterprise software firms.

Limited Engagement with Senior Management in Business Units

Product managers play a strategic role in addition to taking care of tactical activities. If you have never presented on strategy, finance, operations, pricing, marketing plan, new product business case or another business metric to senior management, then you may be working as a business analyst.

 Note:

There is nothing wrong with the role of a business analyst. BA’s have a lot more exposure to the product and business domain than a regular product developer. The current challenge in India lies in the fact that firms require BAs and advertise for PMs, which sometimes leads  to an expectation-reality mismatch.

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True Story – “We Intend to Hire”

A well-known e-commerce/internet firm based in North India contacted an ex-colleague in the last quarter of 2014. He works as a product manager in an offshore setup, is very well versed in technology and business management and is originally from North India.

The recruiter first asked if he is willing to move to the NCR region. My friend said that for family reasons he is only looking at opportunities in Bangalore. The recruiter then said that they are establishing an engineering center in Bangalore and that he would only be interviewed for roles in Bangalore. The recruiter asked for his résumé, salary, current designation and a brief description of his current responsibilities. In addition, he was asked about the expected salary, and he said, “It’s negotiable, depending on the package, but I am expecting a 20% hike in salary”. After providing these details, my pal asked them about the role and the next steps in the process. The recruiter mentioned “someone will get back to you” and that was the end of the discussion.

Three months later, in January, a well-known head-hunting firm reached out to him for a role in the same e-commerce firm. When asked about expected salary, he gave the same answer as before. After providing all details, he asked if the role was for NCR or Bangalore. The head-hunter replied that they are actively recruiting product managers for Bangalore and he would only be interviewed for Bangalore. After this call, nothing further happened in the process.

Last week, another recruiter from the same e-commerce firm called him after viewing his profile on LinkedIn. This time, my pal said that he is willing to relocate to NCR if required, although he prefers Bangalore. The recruiter then said that we only have product management positions in NCR at this time but “we intend to recruit” product managers for Bangalore in future. He also said that the Bangalore center is yet to take off. After hearing this, he decided to look elsewhere for a job.

Lesson learnt!

[To avoid such situations you must try to identify the hiring manager at the earliest]

Product Manager Recruitment in India is in Trouble

Some issues which I came across, and have posted about before:

  • Candidates barely get to speak to hiring managers during the recruitment process. A colleague mentioned how he was interviewed by a solution architect and the HR manager for a PM role in an IT services firm.
  • You are likely to find a “young inexperienced star” running the product function in many startups today, who then looks for senior, experienced folks to report to him.
  • Hiring managers in most startups are unable to understand the job needs and make generic job specification (very common across e-commerce websites).
  • Resumes are so filled with jargon that they give no sign of a candidates skills, capabilities or achievements.
  • 90-95% of applications on job portals may not be viewed by a human.
  • PM training is reduced to a few certifications or some short term courses.
  • Promoting from within (along with limited PM training) is reducing the firm’s ability to actually deliver great products.
  • Recruitment teams are not able to filter good candidates, which is why candidates should start networking with anyone at the firm who can promote their application.
  • Many business analysts or solution architects are positioning themselves as product managers, without having the necessary skills to do a good job.

More to follow

Product Management Merry Go Round!

Musical ChairsSeveral years ago, when engineering hiring in dot-coms was peaking, you could see the same resumes making the rounds in top firms (Microsoft, Google, Ebay, Amazon and others) in India’s Silicon Valley.

Some years back, there was a great article in Forbes India that mentioned how the Top Honchos of Tech. MNCs in India keep rotating between the same firms, which led to limited value addition to these firms.

Now it seems product managers resumes are making the rounds in the same way. Many recruiters with such firms are pinging folks on LinkedIn with product manager designations, to fill vacancies in their organizations.

Here’s a true story of what happened with me.

A few months ago, I got a mail from a recruiter at a well-funded startup, offering a product management role. The profile was interesting, with a mix of product design and analytics for a cloud based offering, but it was an entry-level role so I replied back declining the offer to interview with them.

The next day, I got another email, which had the email ids of about 20 product managers from Amazon, Myntra, Ebay, Infoedge, Intuit, Microsoft, Walmart Labs, Flipkart etc. (My guess is that the recruiter wanted to bcc all of us, but messed up).

It said that the recruiter was happy to have made contact with us, and wanted us to refer folks from our companies if we were not directly interested in working in that product management role. Being curious, I looked at the profile for these folks copied on the mail with me. It became clear that most of these folks had:

1) B. Tech. or MBA from a Top College (IIT/NIT/ISB/IIM)

2) Worked in at least 2-3 different product management roles before their current one

3) Rotated between an MNC and a startup in their career, or between different MNCs

4) done at least one stint in a client facing role (marketing/sales/business development) or worked in the US

My guess is that many offshore MNC with a product manager opening will ping these same folks for the PM role (unless internal candidates are available). This may also indicate why many folks are unable to get a PM role in India, if they have not done it before. Finally, my guess is that these firms are also compensating PMs at similar levels which makes hiring easier.

The merits of this hiring strategy are debatable, but let’s leave that for another post.

Resume Variants You Need as a Product Manager in India

ResumeVariantsMost interview preparation sites will say that you need to customize your résumé for every job application. This is correct because if your customized resume does not contain keywords a recruiter is searching for, you are unlikely to get shortlisted for an interview. However, what they often neglect to mention is the need for multiple resume templates for applying to product management roles in India. This is even more important once you gain some years of experience in product management.

[In large firms, your résumé is typically scanned by a recruiter, shortlisted by an HR manager, forwarded to the hiring manager and then scanned by the interview panel. It may also be scrutinized by a background checking team after you accept the job offer]

You should remember some points while creating a resume template for each category. Remember, the template is the master list of all work related activities, you need to trim it and customize it for every job application.:

Offshore Enterprise Product Management

  • Highlight cross-functional, program management and engineering work experience
  • Show details of customer and account team engagement or work as a Business Analyst
  • Add keywords that match the technologies advertised (security, virtualization, networking etc.)
  • Based on the job description, you may want to highlight work done within Asia-Pacific for sales support, RFP response and so on

Offshore Consumer Product Management

  • Show patents, innovations, work on new product design etc.
  • Show experience in UX design, product release etc.
  • Also mention if you have conducted customer interviews, done customer data analysis or have worked with web analytics

Market Facing Enterprise Product Management

  • Show financial skills (you can decide what flavor you wish to add)
  • Show pricing, sales support and marketing experience
  • Add points to show that you are tech. savvy (but you need not show engineering experience)

Market Facing Consumer Product Management

  • Show brand names you have worked with
  • Show impact on profitability, sales, customer acquisition or other relevant metrics
  • Add details of your MBA projects, data analysis skills and interpersonal skills
  • Add details of team management if done earlier

Your résumé is the key to your success in the technology industry in India. You must make sure that it lets the reviewer get a grasp of your relevant experience in the first glance. There is no such thing as a catch-all resume that can be used for applying to any product management role.

Is There A Dress Code for PMs?

I have seen multiple articles in various media about the dress code in different offices. An article in Esquire mentions a lot of options for formals, business casuals etc, and you can read it here. However, that is more applicable to the US and less for India. A quick search for the dress code at Infosys reveals this article. And this is more applicable to Indian offices. However, it is common to see engineers walk in wearing flip-flops and old jeans in top engineering R&D centers. Given these options, what is the dress code that one should follow as a product manager in India?

Based on my experience of various firms and sectors, even for product managers it varies from slippers and ratty t-shirts to spiffy formal suits. The dress code depends on

  • The type of firm’s business (enterprise software, telecom firm, dotcom, app development)
  • The nature of the product management role (customer facing, offshore center, market facing)
  • The closeness with customers/market
  • The occasion (external meeting, internal meeting, travel to an industry conference)

So how do the above impact the PM’s office attire?

Enterprise software and telecom firms are often huge organizations with many layers of hierarchy. Someone in middle management or a junior product manager is expected to dress smart. The smartness however, depends on the geography. Folks in the US will often be clean-shaven, wearing formal shirts and if there is a customer meeting, a tie or suit as well. And for day-to-day attire in India, formal shirt and trousers seem to work well. And this also works when people are meeting other groups within the company, or over video conferences. Not surprisingly, these are also the most common meetings a product manager attends in larger firms.

On the other hand, I have seldom come across an e-commerce product manager who even owns a suit. But in industry conferences, I have seen them occasionally wearing fresh jeans and polo shirts with clean-shaven faces. And engineers who switch to product management might also be seen in sandals and cargo shorts. From what I understand, this is perfectly acceptable in such firms or startups.

And there is a rare product management director who will not be seen in a t-shirt with his company’s logo. As I understand, this is them trying to look cool on Fridays.

As a product manager, there are many things to look out for, when working in India. Suitably dressing up for the workplace will enhance your presence and positively impact your abilities to influence others.

[The rule of thumb is to dress as your director or manager does. It makes life a little easier. In case they are of the opposite sex, look for other folks at their seniority level within the firm.]

Kaggle for Analytics Competitions – Feedback?

Kaggle is a platform for data prediction competitions. As per their wikipedia entry “This crowdsourcing approach relies on the fact that there are countless strategies that can be applied to any predictive modelling task and it is impossible to know at the outset which technique or analyst will be most effective.”

I reviewed a few competitions on Kaggle, and they seem fairly complex and perhaps a good fit for advanced statisticians or data modelers. However, Kaggle is fairly popular and gets a decent amount of traffic for niche site.

  1. Does anyone have feedback on their personal experiences using Kaggle?
  2. Have you ever recruited or solicited candidates from Kaggle, for analytics roles in offshore development centers or for offshore analytics practices of IT/Analytics firms?
  3. Have you ever used it for networking?

Drop a comment on this post if you have tried any of the three.