Tag Archives: IT Business Analyst

Product Manager Or Business Analyst

[In a previous post, I had mentioned the overlap between the role of a product manager and a business analyst]

Here’s a scenario, you have several years of engineering experience under your belt. You have also managed to get a part-time MBA during your career. And now your organization has moved you from engineering/dev-ops/tech. support to product management. Here is another scenario, you have been working as a business analyst in an IT services firm, and have worked for a few product development clients. And now a client in that domain has offered you a product management role.

Is it time to celebrate this awesome product management opportunity?

Well…read further. The following job features may indicate that you end up working as a business analyst.

Reporting to Another Product Manager

No brainer, if your reporting is not to senior management, in India or overseas, then only a part of the product management function is delegated to you. This aspect brings the role closer to a functional business analyst role.

Limited/No Engagement with Product Marketing

If your only engagement with product marketing is at an all-hands meeting or a town hall, then you are not engaged in any outbound product management activities. This also tilts your role towards business analysis rather than strategic product management.

No Involvement in 2-3 of the 4 P’s of Marketing

You can figure out if this is relevant to your role, and whether you are able to work on these as a product manager or a business analyst.

Engineering is your Primary (or Only) Stakeholder

If you are working as a product owner, with limited product management tasks, then that is fine. You have a well-defined role which fits into the product management hierarchy, in today’s agile world. But if you are called a product manager, and your reporting is to a Director of Engineering, and your primary stakeholders are the engineering team, then you might be working as a functional business analyst.

Your Main Work Output is a Functional Specifications Document

This is typically true in e-commerce firms or start-ups. Most product managers in such firms are actually working as business analysts, creating functional specifications, providing reports on product usability and usage. And product decisions are usually made by the senior management of these firms. Business analysts handle such activities in most enterprise software firms.

Limited Engagement with Senior Management in Business Units

Product managers play a strategic role in addition to taking care of tactical activities. If you have never presented on strategy, finance, operations, pricing, marketing plan, new product business case or another business metric to senior management, then you may be working as a business analyst.

 Note:

There is nothing wrong with the role of a business analyst. BA’s have a lot more exposure to the product and business domain than a regular product developer. The current challenge in India lies in the fact that firms require BAs and advertise for PMs, which sometimes leads¬† to an expectation-reality mismatch.

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Offshore Product Manager Recruitment Ad – 5

Druva Software has a job posting for a product manager on LinkedIn. This was created today, and it looks like one of the least informative job ads you can come across. However, Druva is one of the rare technology product startups in India, which also has good traction in the market, so it makes sense to understand the job requirements.

Here is some more information:

Location: Pune, India

Designation: Product Manager

Job Description: Drive product development – from conception to launch – at the #1 Endpoint backup company

The ad vaguely describes the role and responsibilities and ends with a description of Druva. However, you can consider the following points while applying for the role.

  • This is an offshore enterprise product management role, with some exposure to the Indian market.
  • The total work experience expected is not more than 5 years. So the salary offered would not be more than Rs. 6-8 lakhs (considering that Pune is a Tier 2 city), and Rs. 10 lakhs at the high end.
  • Only 1-2 years of actual product management experience is expected from candidates. As the company operates in a niche segment, you can apply with any enterprise product management background. Domain expertise is probably not important.
  • This is a very junior role and the work will be equivalent to that done by IT Business Analysts. Use case development and visual design will be useful skills here.
  • Druva had their 2nd round of funding in the middle of 2011, and they have launched few products since then. Do not expect to lead any product launches there initially.
  • The work could be mainly about enhancements to existing products and might include competitive analysis and market research.
  • Fresh MBAs and Senior software engineers can consider this position favorably. A top college MBA will probably be overkill, someone from Tier 2 MBA colleges or an engineering degree and a background in storage technologies will fit better here.
  • Since it’s a startup do not expect much career growth unless the firm grows substantially or is acquired. You can leverage this to join a larger technology firm later. However, you will have to spend a minimum of 3 years in this firm to get a good salary and a track record in product management. Otherwise you could move to a client facing or a solution sales role within the firm.

Disclaimer: I have a lot of respect for druva.com. This post is only provided to prospective PMs to help them to interpret job ads for product managers