Tag Archives: job ads

True Story – “We Intend to Hire”

A well-known e-commerce/internet firm based in North India contacted an ex-colleague in the last quarter of 2014. He works as a product manager in an offshore setup, is very well versed in technology and business management and is originally from North India.

The recruiter first asked if he is willing to move to the NCR region. My friend said that for family reasons he is only looking at opportunities in Bangalore. The recruiter then said that they are establishing an engineering center in Bangalore and that he would only be interviewed for roles in Bangalore. The recruiter asked for his résumé, salary, current designation and a brief description of his current responsibilities. In addition, he was asked about the expected salary, and he said, “It’s negotiable, depending on the package, but I am expecting a 20% hike in salary”. After providing these details, my pal asked them about the role and the next steps in the process. The recruiter mentioned “someone will get back to you” and that was the end of the discussion.

Three months later, in January, a well-known head-hunting firm reached out to him for a role in the same e-commerce firm. When asked about expected salary, he gave the same answer as before. After providing all details, he asked if the role was for NCR or Bangalore. The head-hunter replied that they are actively recruiting product managers for Bangalore and he would only be interviewed for Bangalore. After this call, nothing further happened in the process.

Last week, another recruiter from the same e-commerce firm called him after viewing his profile on LinkedIn. This time, my pal said that he is willing to relocate to NCR if required, although he prefers Bangalore. The recruiter then said that we only have product management positions in NCR at this time but “we intend to recruit” product managers for Bangalore in future. He also said that the Bangalore center is yet to take off. After hearing this, he decided to look elsewhere for a job.

Lesson learnt!

[To avoid such situations you must try to identify the hiring manager at the earliest]

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Product Manager Recruitment in India is in Trouble

Some issues which I came across, and have posted about before:

  • Candidates barely get to speak to hiring managers during the recruitment process. A colleague mentioned how he was interviewed by a solution architect and the HR manager for a PM role in an IT services firm.
  • You are likely to find a “young inexperienced star” running the product function in many startups today, who then looks for senior, experienced folks to report to him.
  • Hiring managers in most startups are unable to understand the job needs and make generic job specification (very common across e-commerce websites).
  • Resumes are so filled with jargon that they give no sign of a candidates skills, capabilities or achievements.
  • 90-95% of applications on job portals may not be viewed by a human.
  • PM training is reduced to a few certifications or some short term courses.
  • Promoting from within (along with limited PM training) is reducing the firm’s ability to actually deliver great products.
  • Recruitment teams are not able to filter good candidates, which is why candidates should start networking with anyone at the firm who can promote their application.
  • Many business analysts or solution architects are positioning themselves as product managers, without having the necessary skills to do a good job.

More to follow

Resume Variants You Need as a Product Manager in India

ResumeVariantsMost interview preparation sites will say that you need to customize your résumé for every job application. This is correct because if your customized resume does not contain keywords a recruiter is searching for, you are unlikely to get shortlisted for an interview. However, what they often neglect to mention is the need for multiple resume templates for applying to product management roles in India. This is even more important once you gain some years of experience in product management.

[In large firms, your résumé is typically scanned by a recruiter, shortlisted by an HR manager, forwarded to the hiring manager and then scanned by the interview panel. It may also be scrutinized by a background checking team after you accept the job offer]

You should remember some points while creating a resume template for each category. Remember, the template is the master list of all work related activities, you need to trim it and customize it for every job application.:

Offshore Enterprise Product Management

  • Highlight cross-functional, program management and engineering work experience
  • Show details of customer and account team engagement or work as a Business Analyst
  • Add keywords that match the technologies advertised (security, virtualization, networking etc.)
  • Based on the job description, you may want to highlight work done within Asia-Pacific for sales support, RFP response and so on

Offshore Consumer Product Management

  • Show patents, innovations, work on new product design etc.
  • Show experience in UX design, product release etc.
  • Also mention if you have conducted customer interviews, done customer data analysis or have worked with web analytics

Market Facing Enterprise Product Management

  • Show financial skills (you can decide what flavor you wish to add)
  • Show pricing, sales support and marketing experience
  • Add points to show that you are tech. savvy (but you need not show engineering experience)

Market Facing Consumer Product Management

  • Show brand names you have worked with
  • Show impact on profitability, sales, customer acquisition or other relevant metrics
  • Add details of your MBA projects, data analysis skills and interpersonal skills
  • Add details of team management if done earlier

Your résumé is the key to your success in the technology industry in India. You must make sure that it lets the reviewer get a grasp of your relevant experience in the first glance. There is no such thing as a catch-all resume that can be used for applying to any product management role.

10 Reasons why “MBA preferred” appears in Product Manager recruitment ads

10. The recruitment team wants to shortlist candidates from thousands of applicants for an entry-level role, and MBA/PMP is chosen as a criterion. This is fairly common in large firms.

9. The Product Manager is actually required to have business modeling/statistical analysis or product pricing/marketing skills. This is very rarely needed in India, for both offshore roles and for Indian market facing roles.

8. The “MBA preferred” lets the recruitment team decline internal applicants who want to move out of an engineering role into product management.

7. The head of product management/hiring manager has an MBA

6. This product management role reports to the local sales head, and it is actually a category/brand management role for India/Asia-Pacific. Such roles are quite prevalent in hardware/mobile firms.

5. The role requires the product manager to work with vendors/clients/account teams etc. based in India, and a person with an MBA might have an edge in relationship building and management, as per the hiring manager.

4. The ad wants applicants with a full-time MBA from a top business school, but the recruitment team was not sure if they would actually get many applicants. This is often the case with senior level positions.

3. The PM head wants a “business oriented” product manager, even though the role is actually completely engineering facing, and requires strong domain knowledge. This often happens in offshore R&D centers, and often leads to a bad hire.

2. The “MBA preferred” can be interpreted as a code for highly paid candidates to apply for the job.

1. (My favorite) The ad was copied from a standard template and it contained the words “MBA preferred” in the original ad.

Web Product Manager Recruitment Ad – 5

On Feb 8th, Ebay posted a recruitment ad for a Director, Product Management in Bangalore.

The complete JD is available on the link above. In December 2012, they had hired Ramkumar Narayanan, VP Product Management, Yahoo!, as the GM for their India center, so their focus is shifting to Bangalore. Should be an exciting time to join them.

Location: Bangalore
Desired Qualification: Long list of experience, capabilities and personality traits listed in the ad
Desired Experience: Not mentioned

Here are some points to consider about the role and the firm:

  • This looks like a new, senior level role in their eBay India Center of Excellence.
  • The ad mentions the job title as Director, Product Management 1 – Tech. so it is definitely for someone with a strong product engineering background.
  • Networking skills and industry reputation will be the key to getting an interview for this role.
  • Based on data available on glassdoor.com and other internet sources, the typical salary for this role should be more than 45 lpa CTC. This would exclude RSU/Stock Grant/ESOPS or other bonuses. The ceiling could be a total package of Rs. 65-70 lakhs all inclusive for a very, very good candidate.
  • Roadmapping is a key requirement for this role, and hence someone with an MBA and many years of product management experience should be an ideal fit.
  • The role will involve building and grooming a team of product managers. Given that such roles typically go to people with an MS/MBA from a top school in the US and significant US work experience, the product managers hired later would likely have a similar profile.
  • You can expect ads for junior level product managers once this position is filled out.
  • India engineering, US senior management and India leadership team will be the key stakeholders.
  • This role is unlikely to carry P&L responsibility for a product line, but would probably focus more on building the product management competency in India.
  • Growth after this role could be to another organization in the e-commerce space or an IT consultancy or strategy firm. Or you could join a startup as a CEO, CXO etc.

Disclaimer: I have a lot of respect for Ebay.com. This post is only provided to prospective PMs to help them to interpret job ads for product managers

If you have applied/joined somewhere for a web PM role similar to this, then drop me a comment, and we can discuss the same.

Offshore Product Manager Recruitment Ad – 5

Druva Software has a job posting for a product manager on LinkedIn. This was created today, and it looks like one of the least informative job ads you can come across. However, Druva is one of the rare technology product startups in India, which also has good traction in the market, so it makes sense to understand the job requirements.

Here is some more information:

Location: Pune, India

Designation: Product Manager

Job Description: Drive product development – from conception to launch – at the #1 Endpoint backup company

The ad vaguely describes the role and responsibilities and ends with a description of Druva. However, you can consider the following points while applying for the role.

  • This is an offshore enterprise product management role, with some exposure to the Indian market.
  • The total work experience expected is not more than 5 years. So the salary offered would not be more than Rs. 6-8 lakhs (considering that Pune is a Tier 2 city), and Rs. 10 lakhs at the high end.
  • Only 1-2 years of actual product management experience is expected from candidates. As the company operates in a niche segment, you can apply with any enterprise product management background. Domain expertise is probably not important.
  • This is a very junior role and the work will be equivalent to that done by IT Business Analysts. Use case development and visual design will be useful skills here.
  • Druva had their 2nd round of funding in the middle of 2011, and they have launched few products since then. Do not expect to lead any product launches there initially.
  • The work could be mainly about enhancements to existing products and might include competitive analysis and market research.
  • Fresh MBAs and Senior software engineers can consider this position favorably. A top college MBA will probably be overkill, someone from Tier 2 MBA colleges or an engineering degree and a background in storage technologies will fit better here.
  • Since it’s a startup do not expect much career growth unless the firm grows substantially or is acquired. You can leverage this to join a larger technology firm later. However, you will have to spend a minimum of 3 years in this firm to get a good salary and a track record in product management. Otherwise you could move to a client facing or a solution sales role within the firm.

Disclaimer: I have a lot of respect for druva.com. This post is only provided to prospective PMs to help them to interpret job ads for product managers

Is the product development dream in India over?

A quick scan of LinkedIn reveals that there are only 16 jobs available across 9 firms with the designation “Product Manager” in the whole of India. Of these, you can discount the perennial ads from Yahoo, Google and Amazon (they have been running the same ads for more than 6 months now).

In the remaining firms, only BMC Software, Model N, Play Games 24X7, Electronic Arts, Angel Prime (an incubator) and a few others are looking to hire product managers in India. Additionally, the job description makes it clear that they are looking for help in the areas of product design and development, and no outbound activities are really described.

Another interesting fact to observe is that most of these are consumer facing product management roles, and very few enterprise product management roles are available now. Perhaps this would be a good time to start beefing up your skill set in the consumer product management areas.

If you look at job portals such as naukri.com and monster.com, you can see a similar trend. While there has been a distinct slowdown in hiring in the technology industry, the disappearance of PM jobs indicates something more drastic. Nobody seems to be making new investments in product development anymore. As this has become a buyer’s market, you can expect the salaries offered to crash based on the desperation of candidates.

Post a comment if you wish to discuss this.